Ultra High Definition Blu-Ray is official. What is it and why is it significant?
What is it?
Blu-Ray was developed to replace DVD, and now the standard has released upgraded specifications for UHD or 4K content. It also adds support for additional cinema quality surround sound standards like Dolby Atmos and DTS:X
Why does it matter?
In summary: The most compelling home theatre experience ever.
For years, Blu-ray Disc™ has set the standard for high definition picture and audio quality in the home. Ultra HD Blu-ray will do the same for 4K home entertainment.
The technical capabilities of Blu-ray Disc, in particular its significant storage capacity and high data transfer rates, will enable the delivery of an unparalleled, consistent and repeatable UHD experience, qualities that aren't necessarily guaranteed with current digital streaming technologies.
Expect devices and content around autumn 2015. We'll have the latest when pricing and availability is announced.
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